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Executive's Guide to Web Services
by Eric A. Marks, Mark J. Werrell "It is Monday morning . . . Bob Dunston, a Fortune 500 Chief Executive Officer (CEO), is pondering alternative strategies to spur growth for the..." (more)
SIPs: extended business processes, data definition standards, domination phase, internal integration projects, enterprise application vendors (more)
CAPs: Sun Microsystems, Vertical Market Implications of Web Services, Simple Object Access Protocol, Enterprise Edition, Forrester Research (more)


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Editorial Reviews
Book Description
Discover how Web services can improve cost-savings and make your organization more competitive. You’ll get summaries of developing standards, current vendor positions (Microsoft, Novell, IBM, Oracle, Sun), and industry examples of Web services solutions and benefits.

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From the Inside Flap
Executives must continually seek to grow revenue, reduce costs, and improve operating efficiencies. Today, Web services are emerging as a critical technology for achieving these business objectives. Early adopters are deploying Web services as an integration platform to reduce costs. Web services are being used to improve the operating efficiency of relationships with customers, partners, and suppliers. And inevitably, organizations will utilize this emerging technology as a foundation for driving revenue growth by creating new business models and developing new markets.

Simply put, Web services are a set of technologies and standards that will fundamentally change the way in which information technology is used within the enterprise and across organizational boundaries. Web services deliver the basic building blocks that allow the World Wide Web to take the next evolutionary step forward, into an era where the Internet is truly the de facto platform over which businesses operate.

The premise of the Executive’s Guide to Web Services is that the adoption of Web services will not be based on the desire to implement a "new technology," but rather on the technology’s ability to deliver strategic business value. The authors untangle the maze of standards, concepts, and terminology that blur Web services, arming the reader with enabling concepts and providing a solid foundation and reference text with which to unleash untapped business potential.

Eric Marks and Mark Werrell summarize current Web services vendors, including market positioning and capabilities of BEA Systems, IBM’s "Services on Demand," Microsoft’s ".Net," Oracle’s "Oracle Dynamic Services," and Sun Microsystems’ "Sun ONE." They explain how business and IT strategies can accommodate Web services, providing specific industry examples, solutions, and benefits.

Chapters include:

  • Standards, Concepts, and Terminology
  • Web Services Adoption
  • Strategic Perspective of Web Services
  • Vertical Market Perspective of Web Services
  • Architecting for Competitive Advantage
  • Web Services Vendor Landscape

After the false promises and financial burden of the dotcom boom and bust, many executives are understandably gun shy about new technology. This time, however, IT vendors have hit the mark, delivering tools that do not claim to reinvent the practice of business, but simply make it smoother, quicker, and more efficient. The Executive’s Guide to Web Services is essential reading for CEOs, CFOs, CIOs, and all business leaders.

See all Editorial Reviews


Product Details
  • Hardcover: 240 pages
  • Publisher: Wiley; 1 edition (March 21, 2003)
  • Language: English
  • ISBN: 0471266523
  • Product Dimensions: 9.5 x 6.2 x 0.8 inches
  • Shipping Weight: 1.1 pounds. (View shipping rates and policies)
  • Average Customer Review: based on 6 reviews.
  • Amazon.com Sales Rank: #189,878 in Books
  • (Publishers and authors: improve your sales)

Inside This Book (learn more)
First Sentence:
It is Monday morning . . . Bob Dunston, a Fortune 500 Chief Executive Officer (CEO), is pondering alternative strategies to spur growth for the next five years. Read the first page
Statistically Improbable Phrases (SIPs): (learn more)
extended business processes, data definition standards, domination phase, internal integration projects, enterprise application vendors, order entry service, operational visibility, application server vendors, dominance phase, manufacturing verticals, collaboration phases, supply chain visibility, vendor categories, enabling standards, service requester, enterprise software vendors, hype cycle, innovation phase, collaboration with partners, information silos, data visibility, other business applications, collaboration initiatives, close trading partners, application portfolio
Capitalized Phrases (CAPs): (learn more)
Sun Microsystems, Vertical Market Implications of Web Services, Simple Object Access Protocol, Enterprise Edition, Forrester Research, Dell Computer, World Wide Web, Customer Relationship Management, John Hagel, John Seely Brown, Service Oriented Architecture, Stencil Group, Electronic Data Interchange, Virtual Private Network, Visual Basic, Enterprise Resource Planning, Net Framework, Global Access Toolkit, Grand Central
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Average Customer Review:
Write an online review and share your thoughts with other customers.

5 of 5 people found the following review helpful:

Good, clear read, April 13, 2004
Reviewer:Edward Gardner "edg@deckersds.com" (Newton, MA United States) - See all my reviews
A good primer, clearly defined concepts and a writing style that cuts thru the jargon right to the point. Others have expounded the overall virtues of the book, I'll only echo the earlier review praising Chapter 2's definitions.

If you are an executive, senior manager, or just an IT professional looking for the "no BS" answer, and need a clear, concise overview of this sometimes complicated subject so you can make informed decisions on utilizing (or recommending) web services in your business, this book is for you.

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0 of 19 people found the following review helpful:

Executive guide is right., March 6, 2004
Reviewer: A reader
There is not enough detail here to make this book worth the money. Don't waist your time, there are many other books here that will fill in the details, this is not one of them.

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7 of 8 people found the following review helpful:

Make Business Sense of Your Web Initiatives, August 11, 2003
Reviewer: A reader
Web-based initiatives can be as simple or complex as looking at the night sky. The technology choices from programming languages to servers to networks to security can be overwhelming. Add to the mix the types of Internet-based business systems desired and demanded by customers along with the ability to implement them and you can find a state of confusion and uncertainty.

Eric and Mark do a superb job of helping executives understand how to take realistic steps to solve the technology conundrum and how best to approach Web-based initiatives that will bring the greatest value to achieving business goals. Without such a book, this journey can be daunting.

The thought leadership presented in the book takes the reader from the application of innovative uses of current technologies to the leading edge of future applications and architectures; all compartmentalized into four phases of adoption.

A great dissertation that is ahead of the pack in toning down the hype of Web Services while presenting a realistic view of the tremendous value that can be achieved.

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11 of 12 people found the following review helpful:

A must read for anyone venturing into Web Services!, May 21, 2003
Reviewer:"swils_nz" (Massachusetts, USA) - See all my reviews
Given the wide spread industry hype surrounding Web Services, and the appearance that every software vendor has their own definition and perspective on what really constitutes a Web Service, what do you get - A whole heap of confusion!!

In tackling this confusion "Executive's Guide to Web Services," does a great job of explaining what Web Services are, and separating the business realities from the overblown hype. As such this book is recommended reading for anyone who is looking for a foundation upon which to really understand this emerging subject space.

In this book Marks and Werrell discuss:

- What differentiates Web Services from previous IT trends
- The concepts and standards that make Web Services possible
- The rational for using Web Services to increase organizational flexibility and agility
- Current and future business scenarios for reducing costs and increasing revenues
- How and where to begin using Web Services (as well as where not!)
- Predominant software vendors in the Web Services space, and their market positions

Overall the book avoids technical discussions, favoring a business centric perspective, from which strategic and tactical business considerations are examined. If you are looking for a guide on how to code your first Web Services program, this is not the book for you, this topics is left to the numerous implementation books already out there.

In this book you will find a solid Web Services foundation that will arm you with a good perspective on what Web Services are, as well as where and when to use them today. You will also gain the knowledge and understanding necessary to discern Web Services reality from hype - do not underestimate how valuable this knowledge is for early forays into implementation of Web Services!

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10 of 11 people found the following review helpful:

Great job explaining Web Services, May 5, 2003
Reviewer:Michael Tobin (Boston, MA USA) - See all my reviews
"Executive's Guide to Web Services" starts out by providing real world examples of how and where Web services are being used today (e.g. Dunn & Bradstreet, Dell etc). These examples are used as a backdrop from which Web services concepts are introduced. Chapter 2, "Standards, Concepts and Terminology" is without doubt the most readable and comprehensive Web services primer that I've yet to find - it's worth buying the book for this chapter alone!

CONTENT:
Using chapter 2 as a foundation, later chapters further explore what Web services are, and what they can (and can't) do for businesses. Key topics covered include:
o Web Service Adoption - Looks at the hype surrounding Web services and outlines what's really achievable today. Also, details what the authors refer to as the "Web services Adoption Lifecycle," which maps the likely adoption and business usage of Web services over the next 3-5 years.
o Where to Begin - A step by step analysis of how, where, and when to use Web services for your business.
o Strategic/Vertical Market Implications - The medium to long terms strategic implications of Web services adoption.
o Architecting for Competitive Advantage - A conceptual discussion of how Web services can be used to create a more agile and flexible infrastructure, which is more adaptive to the fluidity of today's market dynamics.

CONCLUSIONS:
Overall, "Executive's Guide to Web Services" does a great job of explaining what Web services are, where and when to use them, and how they can be used to improve internal and inter-company operating efficiencies. The book covers each topic comprehensively, and does a good job of explaining complex concepts in a plain, easy to understand language.
Whether you are only just beginning to look into Web services, or you want to gain additional insights into how your business should look to use Web services, "Executive's Guide to Web Services" will be a good choice.

Good Choice - Highly Recommended.

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10 of 11 people found the following review helpful:

Excellent Business/Management Primer on Web Services, March 28, 2003
Reviewer:"alistair_rand" (West Coast) - See all my reviews
An excellent book for any business or IT executive that really needs to understand the concepts and implications of Web services. For those who need to appreciate how this technology will impact their business environment and strategic direction, but are not about to sit down and start writing the code!

This book takes the reader from first principles, laying a foundation upon which the implications and potential of Web services can be fully understood. Early chapters introduce and explain Web services basics as well as introducing a model for how they will be adopted over the coming 3-5 years. Later chapters look at the strategic and vertical market implications of Web services, before moving on to the more tactical question of how and where to begin their implementation.

Throughout the book the authors maintain a vendor neutral perspective, which is particularly helpful when they introduce and discuss the primary software vendors (BEA, IBM, Microsoft etc) wrestling for dominance in the Web services market. The book covers all the bases and should be required reading for managers and executives wanting to learn about Web services.

I give this book a 5/5 for those who want - or perhaps need - to understand Web services and anticipate their impact on business and IT operations. Overall a great Web services primer.

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