C H A P T E R 1
automating the insertion of metadata in your site. Meanwhile, there are a few
things you can do:
Analyze your information. Analysis of information is a special discipline
within knowledge management, with well-established methods and models.
You do not need to go that far, however. It is enough if you do a quick and
dirty subjective analysis (i.e., what do you think your site is?)
Determine what you want to say. Is your goal that people who download
your pages should be aware of who created it, or is it that they should find
you easier with a search engine? Or both? Is your target group other
companies in your business, or do you want to reach anyone and everyone
on the Web?
Classify your information. Remarkably few sites (even the do-gooders of
the Web, the W3C) distinguish between officially published documents, e-
mail lists that are archived, and temporary pages that are work items.
Classifying your documents according to a pre-established vocabulary will
let users find the documents on your site that are most relevant. Determine
which vocabulary suits you. Once you have an understanding of you want
to say, you can determine which formal vocabulary you should use to
describe your site.
Create the statements. Having determined that, you can create the
statements that describe your site. This can be done using any one of a
number of different tools.
Insert the statements in your documents. Once you have created the
statements, you can insert them into your documents (or templates, if you
run a database-driven site). And then, users will be able to work with your
information in a way that is much more satisfying to them than today.
69528_CH01Ix 4/6/2001 8:15 AM Page 16